Why reviews work
Did you know that over 90% of consumers base their purchasing decisions on third-party reviews? Positive reviews can turn would-be, one-time shoppers into life-long buyers, in addition to …
- Building trust in your company and its products
- Establishing and boost your brand recognition
- Growing word-of-mouth marketing
From Google reviews, to YouTube videos, to social media reviews and more—leveraging third-party product reviews can give you a direct line to potential new clients and customers. The most successful companies know well how these reviews can impact customers’ spending behavior and convert to big sales and positive lead generation.